A prompt, the template line, a worked example, and one tip per section.
01 · Headline + outcome
Role title + one-sentence outcome the person will own in the first 90 days.
TEMPLATE
[Role title]
In your first 90 days, you'll [primary outcome] — moving [metric] from [X] to [Y].
EXAMPLE
Senior Product Designer
In your first 90 days, you'll own the onboarding redesign — moving activation from 38% to 55%.
TIP · Cut the company boilerplate. The first 80 words decide whether candidates keep reading.
02 · Pay, level, location
Good-faith pay range, level, working pattern, and any geographic requirements.
TEMPLATE
[$min]–[$max] base + [equity range] · [Level / IC band] · [Remote / Hybrid / On-site, with location]
EXAMPLE
$165k–$190k base + 0.05–0.10% equity · Senior IC (L5) · Remote within US/Canada, quarterly on-sites in NYC.
TIP · Required in CA, CO, NY, WA, IL, MD, NJ, MA, MN, VT and DC. See the pay transparency guide.
03 · What you'll do
4–6 concrete responsibilities written as verbs the person will actually do this quarter.
TEMPLATE
• [Verb] [scope] to [outcome]
• [Verb] [scope] to [outcome]
• [Verb] [scope] to [outcome]
EXAMPLE
• Own the end-to-end redesign of the onboarding flow
• Partner with two engineers and the growth PM weekly
• Run quarterly usability research on activation friction
TIP · Each line should tie back to the headline outcome.
04 · Must-haves
4–6 capabilities tied to outcomes — skills and demonstrated work, not years.
TEMPLATE
• [Specific capability] — e.g. [evidence we'd recognize]
• [Specific capability] — e.g. [evidence we'd recognize]
EXAMPLE
• Shipped a B2B SaaS onboarding flow end-to-end
• Fluent in Figma and comfortable jumping into Linear with engineers
• Data-literate — you can read a funnel chart and form a hypothesis
TIP · Drop "5+ years" if a portfolio or skill describes the bar more accurately.
05 · Nice-to-haves
Optional skills that help but don't filter people out.
TEMPLATE
• [Bonus skill]
• [Bonus skill]
EXAMPLE
• Background in PLG or self-serve products
• Prior exposure to design systems work
TIP · Keep short. Long nice-to-have lists shrink your qualified applicant pool.
06 · How we work
Team shape, meeting cadence, async vs sync, in-office expectations.
TEMPLATE
The team is [size] [functions]. We [cadence]. You'll report to [manager].
EXAMPLE
The design team is three people inside a 40-person product org. We ship weekly, do async standups, and meet in person once a quarter. You'll report to the Head of Design.
TIP · Match the voice you use in Slack, not a 2014 careers page.
07 · Hiring process
Loop, who's involved, total time commitment, decision SLA.
TEMPLATE
Apply with [résumé / portfolio]. We reply within [N] business days. Loop: [step 1] → [step 2] → [step 3]. Decision within [N] days of the final round.
EXAMPLE
Apply with a résumé or LinkedIn. We reply within 5 business days. Loop: 30m with hiring manager → 45m portfolio review → 60m collab session with two teammates. Decision within 5 days.
TIP · Cut every form field you don't truly need.
08 · Company + benefits
Short. Link to a careers page for the long version.
TEMPLATE
[One sentence on what the company does and who it serves.] Benefits: [healthcare], [retirement], [PTO], [equipment stipend].
EXAMPLE
RoleHive helps growing teams ship compliant, on-voice job descriptions in minutes. Full healthcare, 401(k) match, unlimited PTO with a 3-week floor, $1,500 home office stipend.
TIP · Anything longer belongs on a separate careers page.